We test before we wash
Testing the product on a hidden patch is a step we treat as necessary rather than optional.
Al Zuhour is a district under active construction on the edges of north Jeddah, where new homes hold new furniture exposed daily to fine dust and sand from open streets and surrounding vacant land. This changes how cleaning begins and what the sofa absorbs before it shows dirt.
Fine dust settles quickly on new fabrics before it reaches the floor, and new furniture absorbs construction grime more readily than established stock in older settled quarters. For the method itself, see our guide to sofa and upholstery cleaning.
Villas and flats newly built in Al Zuhour hold upholstery that has not yet matured, and fresh fabrics attract dust more readily than older cloths, while incomplete building work around the district increases the load of airborne particles daily.
Bare land and roads under construction leave furniture exposed to fine sand and seasonal dust, and the large windows typical of new villa construction allow a constant high volume of particles to enter living spaces and settle on cushions overnight.
Gardens and courtyards in new homes are watered by modern spray systems, and the mist leaves chalky rings on outdoor seating fabrics, while excess moisture from the spray penetrates deeper into new fibres than it would into established materials.
The district lies within a new urban extension where land and housing are still being released and constructed, served by main roads linking to heavily trafficked highways.
New fabrics require careful testing first, as some have never been washed and the fibres may be very sensitive or treated with finishes that need gentle handling.
Deep vacuuming removes a large volume of fine dust and sand before washing, and this is essential in a construction environment where particles are small and sit deep in the pile.
Washing new upholstery fabric demands caution: products must be gentle yet effective, and temperature is set by the fibre type and the finish applied to new cloth.
Cushions are cleaned on both faces, and in new furniture the filling may be more sensitive, so both sides need controlled moisture and adequate drying time.
Sand and dust stains are treated dry first before water is applied, as moisture can drive particles deeper into the new fibres and embed them more firmly.
Wet extraction and air movement are tuned to local humidity and available sunlight, and newly built homes may lack adequate ventilation routes in some rooms.
Cotton, velvet, chenille and synthetics do not take the same heat or the same product.
Before any water.
An oil mark is not treated like a juice mark.
We wash with the method that suits the fabric.
The piece is left slightly damp, never wet.
We go over the pieces with you before leaving.
New development: ongoing construction and vacant plots between the homes
A new development district means dust here is mixed with construction soot and fine desert sand, and new furniture has not yet formed a natural resistance barrier to pollutants, so cleaning must be deeper and more frequent than in stable areas.
Testing the product on a hidden patch is a step we treat as necessary rather than optional.
The company employs more than forty cleaners, and we send a crew rather than an individual.
The washing and extraction machines are ours and travel with the crew.
If a piece needs reupholstering rather than washing, we say so.
Photographs from real jobs carried out by the crew.












The commitment is simple enough to be keepable: we do not leave until you have seen the result and given your view of it.
North Jeddah is largely newer villa districts and compounds around Obhur and inland from it. Homes here tend to have marble or porcelain floors, large windows and a garden or courtyard, so the routine is set by what comes in from outside: fine sand carried on sandals, and sprinkler spray that dries to a chalky ring on tiles. Near the creek and the coast, sea air leaves a faint salt film on glass and on outdoor cushions, which stiffens fabric. Curtains and upholstery in these open plan rooms catch the dust that settles overnight.
We provide these in Al Zuhour too, and more than one can share a single visit.









































