We test before we clean
Testing the material on a hidden spot is a step we treat as necessary, not optional.

Al Muruj is a newly developed district within Obhur Al Shamaliyah in north Jeddah, filled with new villas and apartments rising among vacant plots and active building sites. Brand new carpet in these homes faces harsh conditions from the start: fine and sharp construction sand from surrounding sites enters before homes are fully finished, and mineral-heavy water from new roof tanks can leave permanent stains on fresh fibres.
New carpet in new homes picks up fine construction dust and sharp sand from neighbouring building sites even before the house itself is complete. For the method itself, see how we approach carpet and rug cleaning.
In a district under active development, sand and dust from building sites enters new homes with every door opening. This sand is sharper and coarser than street dust because it comes from excavation and has not been weathered or dampened by coastal moisture. New carpet looks visibly soiled and feels gritty to the touch before neighbouring construction is finished.
New villas in Al Muruj come with gleaming marble floors fresh from installation. Fine sand from under doors and vacant land scratches this marble during mopping. Vacuuming before mopping is essential, and carpet catches the grit before it reaches the other flooring in the home.
Water in new homes in Al Muruj carries high mineral content. If this water is used for watering plants near carpet, or if leaks from new untested plumbing wet the carpet, mineral scale deposits can stain new fibres permanently before they have ever been walked on.
The district sits within a recent urban extension north of Jeddah with large plots still under development and construction, served by main roads linking to the Jeddah Madinah Road.
Carpet in Al Muruj is usually all the same type when new, but construction dust may disguise true fibre, so sorting and close inspection are needed.
Deep dry vacuuming takes longer to remove the heavy and fine sand lodged under pile before washing can begin.
Stains from hardened sand, mineral scale and hard water are treated individually before the full wash.
Washing method depends on the fibre type and condition, and new carpet may need gentler treatment than average.
Fitted carpet in hallways is cleaned in place with protection for new marble floors from scratching.
Wet extraction and drying takes longer in new homes because residual moisture from new materials has not yet dried out.
Wool, synthetic and silk-blends do not take the same heat or the same material.
Before any water.
An oil stain is not treated like a juice stain.
Hot water loosens what is bound in the pile and the extractor pulls it straight back out with the water, together, so nothing is left sitting in the base.
The borders and fringe are done by hand, where machines skip and where wear shows first, so the whole rug looks even.
The carpet is left slightly damp, not wet.
Testing the material on a hidden spot is a step we treat as necessary, not optional.
The company runs a large workforce, and we send a team rather than one worker.
The deep vacuum and extraction machines are ours and arrive with the team.
If a rug needs repair or re-fringing rather than cleaning, we say so.
Photographs from real jobs carried out by the crew.












The commitment is simple enough to actually keep: we do not leave before you have seen the result and told us what you think.
New development: ongoing construction and vacant plots between the homes
In a new-build district under active development, brand new carpet faces a unique pressure: sharp construction sand, heavy grit and mineral-laden water all reach the rug before the surrounding neighbourhood is finished building. Cleaning must protect new fibres from damage while removing these heavy soils as they arrive daily.
We provide these in Al Muruj too, and more than one can share a single visit.